The Intersection of Sports and Business: Paris Olympics, the German Euro, and Sports Gambling

The Paris Olympics have contributed to the eurozone economy, as business survey data indicates that monthly output in the French private sector reached its highest level in 17 months in August. The European Union has seen positive impacts from the Paris Games. The eurozone PMI, compiled by Hamburg Commercial Bank and S&P Global, increased to 51.2 in August from 50.2 the previous month. The International Olympic Committee has projected that the Paris Games could result in $12.2 billion in economic benefits for the Île-de-France region.

Strong sales of replica jerseys associated with the English national football team’s participation in the German Euros have bolstered the financial performance of manufacturer JD Sport. The retailer’s shares surged by more than 8%, even as major brands like Nike were performing below expectations. England has advanced to the Euro 2024 final.

English Premier League clubs have agreed to cease featuring gambling sponsorship on the front of their shirts until the conclusion of the 2025/26 season. Following that, clubs will still be permitted to display gambling brands in other areas such as the sleeves of their shirts and LED advertising. Currently, eight top-flight clubs promote gambling companies on the front of their shirts, amounting to an estimated £60 million a year in advertising. Gambling with Lives, a community for families affected by gambling-related suicide, described the decision as “not ideal but a welcome move and a significant acknowledgment of the harm caused by gambling advertising and sponsorship”.